In this episode, Ashley Robinson, CEO of Seaker Group, discusses her extensive experience in retail real estate and the creation of the Seaker Group. She elaborates on the '10 Things' methodology for retail expansion, emphasizing the importance of a holistic approach that combines art and science in decision-making. The discussion covers various aspects of market strategy, including market build-out, customer pools, sequencing, multi-unit efficiencies, and more. Ashley shares insights on the significance of curiosity in business and personal relationships, highlighting the need for a proactive approach to learning from setbacks.
Chapters:
(00:00) Understanding Seaker's Methodology for Retail Expansion
(06:22) The Importance of Market Build-Out and Sequencing
(09:14) Determining Market Potential and Customer Pools
(11:56) Sequencing Strategy in Market Expansion
(15:54) Multi-Unit Efficiencies and Operational Considerations
(20:00) Consumer Perception and Brand Alignment
(24:05) Top Line Revenue and Its Challenges
(29:58) Construction Costs and Market Indexing
(32:57) Competition and Market Share Dynamics
(34:02) Market Share and Competition Analysis(36:13) Identifying True Competitors
(39:31) Understanding Labor and Business Climate
(47:04) Occupancy Costs and Real Estate Decisions
(48:54) Cost of Goods Sold (COGS) and Distribution
(50:58) Profitability and Strategic Modeling
(54:31) Learning from Setbacks and Philosophy of Curiosity
Learn more about The Seeker Group.
Follow Ashley Robinson on: LinkedInListen to Consumer Code on: Spotify | Apple | YouTube
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