765: Unlocking the Power of Word-of-Mouth Marketing: How Snoball is Revolutionizing Customer Acquisition

In the home services industry, many contractors deliver high-quality work but struggle to leverage satisfied customers for growth. Yet, we know that more than 50% of leads come from referrals. The challenge lies in post-sale engagement, as gathering referrals and building a strong reputation often falls to busy sales reps or technicians who quickly move on to the next job. Without a systematic approach to harnessing word-of-mouth marketing, businesses miss the opportunity to turn happy customers into brand ambassadors, relying instead on costly acquisition channels like paid advertising.

Landon Taylor, Founder & CEO of Snoball, addresses this gap with a platform that automates referral management, review generation, and reputation building. Snoball empowers businesses to take control of their word-of-mouth marketing and unlock the true potential of their customer base.

Expect to learn:

• Why most companies struggle to generate steady referrals
• How automation keeps brands top-of-mind for customers
• The key difference between reputation management and reputation marketing
• How Snoball fills the gap left by service reps
• Steps to build a sustainable, word-of-mouth growth strategy

Don't miss this insightful conversation with Landon Taylor, as he shares his expertise and proven strategies for transforming the way businesses approach customer acquisition and retention.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

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