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Customers Drive Survival And Growth
- Businesses that stayed closest and most meaningful to customers during COVID survived and often thrived.
- John Jantsch frames marketing around creating successful customers, not one-off transactions.
Invest In Polished Virtual Presentations
- Treat virtual events as polished productions with high production values and engagement.
- Invest in virtual presentation skills and tech because expectations will remain high post-pandemic.
Build A Connected Brand Ecosystem
- John views all parts of his work as a connected brand rather than isolated activities.
- Books, podcasts, speaking and consulting should each promote and feed the same brand ecosystem.