What's the Genesis of the Book?

For me it's always been, because i'm a practitioner, i am constantly working on book ideas. So then those things probably become a book ne once there's enough momentum behind em. When i speak, i'm as opposed to looking at ways to get on the biggest stage possible. And certainly for this latest book, the keynote that i'm giving is called rethinking the customer journey. It's at the heart of one of the big ideas in this book, but it's also sort of compact and attention getting.

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