Challenges in web mapping: Monetization and user retention

Web mapping and web map builders face challenges in monetization due to the difficulty in getting users to make maps regularly. The ability to retain users and get them to create maps consistently is crucial for generating revenue. Many startups promise to democratize web maps and make it easier for non-geospatial professionals to create and share maps. However, the success of these companies in monetizing their platforms remains a challenge. It is important to find ways to engage non-professional map makers and create value to encourage regular map making.