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15min chapter
The Business of Web Maps
The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
Monetizing Web Maps through Ads
In this chapter, they discuss the topic of monetizing web maps through ads. They explore the idea of running ads against viral maps, similar to how YouTube and websites monetize content, but note that ads on maps can be intrusive and deter users from sharing the map. They also mention the challenge of calculating brand exposure from millions of map views and the high cost of ad revenue from banner ads.
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Discover
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