NB55 - Addressing Misinformation and Disformation in the Age of AI - with guest Britt Bischoff

Apr 30, 2025

Britt Bischoff, an entrepreneur and founder of Early Dawn, specializes in combating AI disinformation. In a thought-provoking conversation, she discusses the critical differences between misinformation and disinformation and how AI accelerates the spread of false narratives. Britt shares insights on the strategic use of disinformation by political entities and the risks to brands in this digital landscape. They also explore Texas legislation aimed at increasing transparency on bot accounts, underscoring the importance of media literacy to navigate today's complex information environment.

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INSIGHT

Defining Misinformation vs. Disinformation

Misinformation is false information shared without harmful intent; disinformation is intentionally deceptive.
Disinformation is strategic, coordinated, and often designed to provoke strong emotions to serve an agenda.

INSIGHT

AI Enables Rapid Misinformation Spread

AI accelerates misinformation production, making it faster and cheaper to create false content.
Once misinformation enters search engine results, it appears neutral and gains false legitimacy.

INSIGHT

Algorithmic Narratives Shape Reality

We are experiencing an information landscape shaped by algorithmic narratives and restricted public data.
Authoritarian strategies like Project 2025 institutionalize information manipulation and suppress dissent.

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In this episode of 'No Brainer,' hosts Greg Verdino and Geoff Livingston dive into the critical issue of misinformation and disinformation in the digital age with entrepreneur Britt Bischoff. They discuss the rapid evolution of AI and its impact on information integrity, defining key terms such as misinformation, disinformation, and malinformation.

Britt, who has an extensive background combatting AI disinformation, shares insights on the role of algorithms in shaping public narratives, the challenges of combating false information, and the importance of media literacy. Britt, Geoff, and Greg also discuss the economic and reputational risks for brands in this landscape, and touch on new Texas legislation aimed at increasing transparency about bot accounts.

Major talking points include:

The distinction between misinformation (false information shared without harmful intent) and disinformation (deliberately deceptive information shared to mislead or manipulate).
The role of AI in accelerating the spread of misinformation and disinformation, making it faster and cheaper to create false content at scale.
How search engines and AI search tools are being used by people trying to understand current events but can inadvertently reinforce misinformation.
The strategic use of disinformation by political actors and how Project 2025 serves as a blueprint for manipulating public knowledge.
How brands and organizations can become targets of narrative attacks based on misinformation, as exemplified by the Girl Scouts cookie controversy.
Strategies brands can use to defend against misinformation attacks, including monitoring, internal audits, and AI simulations for response planning.
Texas's new Bot Transparency legislation aimed at requiring disclosure of automated accounts that spread misinformation.
The role of media platforms in amplifying sensationalized content and how this creates algorithmic narratives that shape public perception.

Chapters

00:00 Intro

03:09 Understanding Misinformation and Disinformation

05:27 The Impact of AI on Information Warfare

09:09 Strategies to Combat Disinformation

23:27 The Role of Brands in the Disinformation Ecosystem

33:50 Texas Bot Regulation and Its Implications

Where to Find Britt

LinkedIn: https://www.linkedin.com/in/brittbischoff/

Britt Bischoff Strategies: https://brittbischoff.com/

Encyclopedia Britt(annica): https://brittannica.substack.com/

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