In this episode of 'No Brainer,' hosts Greg Verdino and Geoff Livingston dive into the critical issue of misinformation and disinformation in the digital age with entrepreneur Britt Bischoff. They discuss the rapid evolution of AI and its impact on information integrity, defining key terms such as misinformation, disinformation, and malinformation.
Britt, who has an extensive background combatting AI disinformation, shares insights on the role of algorithms in shaping public narratives, the challenges of combating false information, and the importance of media literacy. Britt, Geoff, and Greg also discuss the economic and reputational risks for brands in this landscape, and touch on new Texas legislation aimed at increasing transparency about bot accounts.
Major talking points include:
- The distinction between misinformation (false information shared without
harmful intent) and disinformation (deliberately deceptive information shared to mislead or manipulate).
- The role of AI in accelerating the spread of misinformation and
disinformation, making it faster and cheaper to create false content at scale.
- How search engines and AI search tools are being used by people trying to
understand current events but can inadvertently reinforce misinformation.
- The strategic use of disinformation by political actors and how Project
2025 serves as a blueprint for manipulating public knowledge.
- How brands and organizations can become targets of narrative attacks
based on misinformation, as exemplified by the Girl Scouts cookie controversy.
- Strategies brands can use to defend against misinformation attacks,
including monitoring, internal audits, and AI simulations for response
planning.
- Texas's new Bot Transparency legislation aimed at requiring disclosure of
automated accounts that spread misinformation.
- The role of media platforms in amplifying sensationalized content and how
this creates algorithmic narratives that shape public perception.
Chapters
00:00 Intro
03:09 Understanding Misinformation and Disinformation
05:27 The Impact of AI on Information Warfare
09:09 Strategies to Combat Disinformation
23:27 The Role of Brands in the Disinformation Ecosystem
33:50 Texas Bot Regulation and Its Implications
Where to Find Britt
LinkedIn: https://www.linkedin.com/in/brittbischoff/
Britt Bischoff Strategies: https://brittbischoff.com/
Encyclopedia Britt(annica): https://brittannica.substack.com/
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