Entrepreneurs on Fire How to Pivot Your Business During Unprecedented Times with Lauren Trenkle and Dr. Geoffrey Trenkle: An EOFire Classic from 2022
Sep 13, 2025
Lauren Trenkle and Dr. Geoffrey Trenkle are dynamic co-founders of Total Testing Solutions and Total Health, dedicated to providing comprehensive healthcare access. They discuss the crucial need for adaptability during crises, sharing how they pivoted their medical practice to meet pandemic demands. Innovative strategies like virtual proctoring and mobile vaccinations highlight their commitment to flexibility. They also explore scaling a business rapidly and how viewing challenges as opportunities driven their success in the ever-changing healthcare landscape.
AI Snips
Chapters
Transcript
Episode notes
From Small ENT Practice To Testing Provider
- Lauren and Geoffrey started as an ENT practice and scaled from one location to six with ~65 employees before the pandemic hit.
- That infrastructure positioned them to pivot quickly into community testing during COVID when demand exploded.
Complementary Founder Roles
- Geoffrey and Lauren describe complementary roles: Geoffrey as visionary and Lauren as operational executor.
- Their different strengths helped them scale rapidly and handle the pandemic pivot together.
Bootstrapping Tests In PPE
- Lauren recounts buying saliva tests out of pocket and testing in a parking lot while in full PPE to serve their community.
- They faced shortages, paid upfront, and personally handled operations until the effort scaled.