Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2

Explore the FTC's final revisions to the Endorsement Guides and its accompanying FAQs, highlighting changes in the definition of endorsements and social media tags. Learn about differentiating between endorsements and non-endorsements with a focus on clear and conspicuous disclosures. Understand the definition of 'significant minority' and its implications, along with the importance of material connections and unexpected disclosures. Discover the disclosure requirements and liability for endorsements, including the responsibility of advertisers and intermediaries in influencer marketing. Lastly, learn about the significance of clear disclosures and wise endorsement choices, especially on electronic devices.