Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2
Perfect Balance: An Advertising Law Podcast
Defining 'Significant Minority' and Material Connections
The chapter discusses the FTC's attempt to define the term 'significant minority' and its implications on determining whether a disclosure is necessary. Material connections and unexpected disclosures are also emphasized.
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