AI Explored
AI Music for Business: How to Get Started
Jan 21, 2025
Dan Sanchez, an AI strategist and host of the AI Driven Marketer podcast, dives into the transformative power of AI in music marketing. He highlights how non-musicians can create impactful audio content and discusses innovative tools for AI-generated music, like ChatGPT and Suno. Topics include the creative process of composing music with AI, the ethical considerations, and how to leverage AI for seasonal marketing campaigns. Dan also touches on the complexities of licensing and production in this evolving landscape, equipping listeners with valuable insights.
42:31
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Quick takeaways
- AI music enhances emotional connections in marketing, allowing businesses to leverage customized tracks despite lacking musical expertise.
- Practical applications of AI music, like generating royalty-free tracks, streamline content creation while complying with licensing requirements for commercial use.
Deep dives
The Emotional Power of AI Music in Marketing
AI music provides marketers with a new tool to evoke emotions, which is critical in creating connections with audiences. The podcast illustrates how music has long been intertwined with advertising, using jingles to create memorable associations, such as the iconic Wheaties jingle from the 1920s. By leveraging AI technology, even those without a musical background can produce customized music for their marketing efforts, building a stronger emotional resonance that drives consumer behavior. This accessibility allows marketers to finally engage with music as a dynamic component of their campaigns, breaking down previous barriers of cost and expertise.
