In this episode of Scrappy ABM, host Mason Cosby sits down with David Oliva, General Manager of Organomation, to discuss how he leveraged podcasting as an account-based marketing (ABM) tool in the scientific instrumentation industry. David shares how his podcast strategy helped engage key prospects, build industry relationships, and drive measurable business results.

Best Moments

(01:21) Why Organomation launched a podcast for ABM

(05:13) Breaking down the affordable podcast setup process

(07:55) How David finds and secures podcast guests

(12:14) Turning podcast guests into sales conversations

(15:50) Podcasting’s impact on industry visibility and networking

(17:44) Success metrics and business impact from the podcast

(19:23) David’s advice for companies considering podcasting for ABM

David's insights offer a practical playbook for anyone looking to incorporate podcasting into their ABM strategy—especially in niche B2B industries like scientific equipment and laboratory solutions.

EP. 154 - Using Podcasts For ABM Success In Scientific Instrumentation