How I Built This with Guy Raz HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo
Dec 15, 2022
Beatriz Acevedo is a serial entrepreneur and the founder of mitú and Suma Wealth, dedicated to empowering the Latino market. She shares how her early obsession with DJing led her to a vibrant career in media. The discussion highlights the challenges young Latinos face in accessing financial services and the importance of cultural representation. Beatriz explains her innovative approach at Suma Wealth, which bridges the wealth gap through personalized coaching and community engagement, aiming to build financial literacy and trust within the Latino community.
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Radio Dreams
- Beatriz Acevedo's childhood dream was to become a radio DJ to meet Ricky Martin.
- This led to her early career in radio, hosting 'La Hora Menuda'.
Moving to the US
- Beatriz Acevedo was fired from her TV job in Mexico City.
- This prompted her move to the US, where she started as an independent producer.
Untapped Market
- In 2012, there were multi-channel networks for various interests, but none for Latinos.
- Beatriz Acevedo saw this as an opportunity to create a platform for Latino stories and talent.