Marketing School - Digital Marketing and Online Marketing Tips The Importance of Storytelling in Marketing #2309
8 snips
Dec 15, 2022 AI Snips
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Transcript
Episode notes
Emotional Peaks Drive Conversion
- Storytelling works because people emotionally connect to ups and downs, not bland narratives.
- Emotional resonance in a story increases likelihood of converting listeners into customers.
Craft Emotional Arcs, Not Bland Tales
- Do craft stories with clear emotional ups and downs to make audiences resonate with your brand.
- Avoid bland stories that lack struggle because they won't convert listeners into customers.
Batman And Crypto Collapse As Story Examples
- Eric uses Batman and the Joker to illustrate how character struggle makes stories compelling.
- He also references a major crypto exchange collapse as a real-world narrative full of change and lessons.