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School of Motion Podcast
Standing Out in Motion Design: Joel Pilger's Strategies for Success
Jan 16, 2025
Joel Pilger, an industry veteran and founder of Impossible Pictures, dives deep into thriving in the motion design field. He discusses the evolving industry landscape and the impact of economic shifts, offering strategies for adaptation. Joel emphasizes the importance of authenticity and personal branding for success. With a positive outlook for 2025, he showcases opportunities for innovation and niche exploration. He also highlights the value of community and effective communication in building relationships and navigating the pitching process.
01:19:06
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Quick takeaways
- Clients now prioritize the outcomes of motion design over the techniques used, highlighting the need for result-oriented service offerings.
- The economic challenges of 2023 have created a cautious market, necessitating professionals to adapt to changing consumer sentiments and leading indicators.
Deep dives
The Value of Results over Tools
In today's market, clients prioritize the outcomes generated by motion design rather than the techniques or tools utilized to create them. The core focus should be on how motion design influences conversions and drives customer engagement; prospects are less interested in the specifics of the artist's or studio’s methods. This shift signifies a transition where services must be framed around tangible results rather than simply showcasing design skills. Understanding this perspective can help professionals tailor their pitches to align with client needs and expectations.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode