They made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:29) - 1st criteria: potential units sold, 2nd: potential profit

(4:56) - 3rd criterion: supply-demand or competitive dynamics

(7:20) - Alex's rule: 80%+ gross margin for service-based business

(9:59) - TAM not a good indicator for company size

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Here's Our Criteria for Investing in Companies | Ep 406