Tension is a key component of story—and can be used in powerful ways to communicate in a business setting. In this episode, Cole talks tension: what it is, why you should care, and how to identify and use it in your data stories and beyond. Tune in also to hear common questions related to communicating with tension and their answers, plus related resources that will improve your next graph or presentation.

Listening time 35:00 | related links:

Article: a quick presentation makeover
Article: the structure(s) of story
Article: when tension is high, get to the point
Book: storytelling with you
Book: let’s practice!
Exercise: build the tension
Resource: big idea worksheet
Video channel: SWD YouTube
Video series: storytelling with cole
Video: dashboard to data story makeover
Video: record yourself
Video: create a storyboard
Video: focus attention in data viz
Video: avoid these 5 slide mistakes
Video: the final presentation
Video: don’t keep me in suspense (open to premium)
Workshops: 2023 calendar (use special code PODCAST10)
University: instructor resources

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