

300+ Food Founders Trust This Mans Marketing Secrets - With Dan Pope
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In this episode of We Have A Meeting, we're joined by Dan Pope — founder and host of the HUNGRY podcast — to dive deep into the marketing strategies behind the world’s most exciting food and drink brands.
Dan shares the secrets he's learned from interviewing 300+ founders and marketers behind challenger brands like Huel, Graze, LEON, and more. From building irresistible brand stories to cracking retail distribution and mastering FMCG growth, this episode is packed with real-world insights.
Whether you're a marketer, brand builder, or startup founder, this is a must-watch.
⏱️ Topics Covered:
What makes a food or drink brand truly stand out
The psychology of buyer behavior in supermarkets
Why some brands go viral and others don’t
Lessons from top founders in FMCG
The role of storytelling and authenticity in food branding
How Dan built one of the UK’s top CPG podcasts
🔗 Connect with Dan Pope
🎧 HUNGRY Podcast: https://www.youtube.com/playlist?list=PLwlsYgDem6YWpYiHl8vRkbio-t7Cng5Go
📱 Instagram: @hungry.pod
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