Chris Koerner, an entrepreneur with a track record of generating over $100 million, joins to uncover the booming $150 billion pet industry. They discuss using farmers markets to test innovative products while gaining direct consumer feedback. The duo explores niche business ideas, like unique jerky flavors and pet-focused ventures. Chris shares strategies for scalable community-based businesses, as well as insights into leveraging e-commerce for niche pet products. Tune in for a mix of creativity and actionable business strategies!
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question_answer ANECDOTE
Authentic Brisket Jerky Experiment
Chris Koerner wanted to buy authentic Texas brisket jerky but couldn't find any.
He made his own, but it tasted "mid" because it lacked the usual flavor-enhancing additives.
insights INSIGHT
McDonald's Coke Superiority
McDonald's Coke tastes better due to filtered water, special straws, and other intentional tweaks.
Food companies enhance flavor with additives, as seen with McDonald's Coke versus regular Coke.
volunteer_activism ADVICE
Unique Food Product Idea
Create a unique product by taking a commodity food item, pricing it higher, and branding it differently.
Consider Buffalo wing jerky or other variations on existing snacks with a unique selling point.
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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy), as we dive into another episode of HoldCo Bros! Chris and I have generated over $100 million across our companies, and every week we get together to brainstorm and share insights into our businesses.
In this episode, we explore the idea of using farmers markets as a way to test products, get direct customer feedback, and validate concepts. Then, we talk about the opportunities for creating and coordinating farmers markets, including strategies for scaling and building community. Finally, we talk about the pet piggyback idea - leveraging pets as a niche for innovative business opportunities.
How can farmers markets be used to test and validate new products?
What are the business opportunities in creating and coordinating farmers markets?
How can pets be leveraged as a unique angle for niche business opportunities?
What strategies can help scale small community-based ventures?
What insights can entrepreneurs gain from direct customer feedback?
Enjoy the conversation! __________________________
Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________
00:00 Highlights 00:34 The Quest for Authentic Texas Brisket Jerky 04:02 The Secret Behind McDonald's Coke 06:38 Pizza Oven Business Idea 08:45 Scaling Food Businesses at Farmer's Markets 12:13 Exploring the Farmer's Market Concept 12:35 Building an E-Commerce Platform for Local Markets 14:28 Understanding State Laws for Farmer's Markets 15:14 Pet Industry Insights: A Growing Market 16:24 Leaky Gut in Pets: A Business Opportunity 17:26 Marketing Strategies for Pet Products 18:07 Leveraging Email Lists and Facebook Groups 19:35 Exploring E-Commerce Business Opportunities 22:56 Shopify Marketplace and Business Listings 25:50 Concluding Thoughts and Reflections
Nikonomics - The Economics of Small Business