Secrets To Scaling Your Ecommerce Brand Ep 22 - Troubleshooting Part 3: 6 Effective Tips for Engaging Facebook Ad Creative
In this episode, part 3 of our three-part series about troubleshooting your Facebook ads, we talk about the many different ways in which ad creative can be tweaked in order to improve your Facebook ad campaigns.
What is creative? Ad creative is the image or video that you display online for your Facebook ad campaign. It's one of the most powerful ways to communicate who you are and what you offer.
How do you troubleshoot an ad account using creative? Here are 6 secrets to creating a successful ad creative.
- Does the creative make sense with the ad copy it is paired with?
- Is the image high contrast?
- Is it high quality?
- Is the image interesting and or eye-catching?
- Is the image on brand?
- Is the image at least 1080 by 1080?
Troubleshooting your ad account three-part series:
- Metrics
- Copy
- Creative
Listen to the 1st & 2nd part of the troubleshooting series here:
Part 1: Metrics - https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550
Part 2: Copy - https://podcasts.apple.com/ca/podcast/ep-20-troubleshooting-part-2-writing-killer-ad-copy/id1480733021?i=1000456634003
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