Coffee With Cole: The Digital Writing Podcast

Organic Content Vortex Keynote: Creating A $100k Ghostwriting Offer

68 snips
Feb 19, 2025
Discover how to develop a $100K ghostwriting offer through the powerful *Organic Content Vortex*. The focus is on transitioning from serving many clients with one service to offering premium solutions to fewer clients. Learn the secrets to engaging prospects, building high-ticket offers, and mastering the consultative approach. The discussion also emphasizes the importance of strategic content marketing and ongoing relationship building to sustain growth in the competitive ghostwriting landscape.
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ADVICE

Scaling Ghostwriting

  • Scale your ghostwriting business by either offering one service to many clients.
  • Alternatively, offer many services to a few high-value clients.
INSIGHT

High-Ticket Offer Misconception

  • Don't try to sell high-ticket offers right away.
  • Instead, offer smaller services that solve immediate client problems and naturally lead to larger retainers.
ADVICE

Organic Content Vortex

  • Create an "organic content vortex" to capture and retain leads.
  • This involves using various content formats and platforms to keep prospects engaged until they convert.
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