From Pandemic Hit to Growing Family Furniture Business: Charles Floate Shares SEO Tips & Strategies
Jan 27, 2022
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SEO expert Charles Floate shares valuable insights for getting websites back on track and thriving, including strategies for growing, monetizing, and selling websites. They discuss the significance of trust signals and authenticity, and the benefits of building on fresh domains. The interviewee also highlights the challenges faced by his family furniture business during the pandemic and predicts Google's slowdown in 2022. They conclude with information on where to follow the guest online and access their affordable SEO education materials.
Maximize profits and minimize costs when selling a website by optimizing commission programs, implementing CRO, and cutting unnecessary expenses.
Building an email list and diversifying revenue streams can significantly increase the value of a website.
Simplify SEO strategies and focus on consistent and effective techniques, avoiding overcomplication or chasing secret formulas.
Deep dives
Maximizing Profits and Cutting Costs
When planning to sell a website, it is important to maximize profits and minimize costs. This includes optimizing commission programs, implementing CRO (Conversion Rate Optimization), and cutting out unnecessary expenses. Setting a six-month timeframe prior to selling allows for the best profitability and value.
Adding Value with Email Lists and Other Assets
Building an email list can significantly increase the value of a website, with potential earnings of up to $1 per email. Other assets like social profiles and pixel data can also add value to a site. By diversifying revenue streams and maximizing the use of these assets, the overall value of the website can be increased.
Simplifying SEO and Avoiding Overcomplication
One key tip is to simplify SEO strategies and avoid overcomplication. It is important to focus on consistent and effective techniques rather than chasing secret formulas or complex tactics. Keeping things simple and focusing on the 80/20 rule can lead to better results and long-term success.
The Benefits of Starting Fresh with a New Domain
Starting from scratch with a fresh domain is preferred over buying websites. The speaker highlights the lack of trust in buying websites due to previous negative experiences and the challenges in marketplace due diligence. Building a website from the ground up allows for full control and avoids potential issues with age or expired domains. Fresh domains offer a clean slate with no repurposing sandboxes, providing a faster indexing process and opportunities for trust signal-based tactics and higher authority from the beginning.
Building Trust and Efficient Link Building
The speaker emphasizes the importance of trust signals for domain authority. Using a brandable domain instead of a niche-specific domain increases potential for future growth and flexibility. The speaker advises being cautious with link building strategies, recommending to avoid toxic or spammy links which can harm site rankings and recovery time. Consistency, good content, and ethical manipulation of trusted rules are advised to improve rankings and increase trust with search engines.
Today's guest on the Niche Pursuits podcast is Charles Floate, an SEO expert who has been in and around the SEO space for 14 years. Charles talks about the importance of treating your website as a real business and provides valuable insights into the strategies used to get a website back on track and thriving again.
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