Ira Glass on Podcast Advertising, PRX Names New CEO, & More

Today in the business of podcasting:

• Podcast Week in New York kicked off with the Sounds Profitable Business Summit, where This American Life's Ira Glass argued that podcasting's depth and audience connection make it more effective for advertisers than most influencer content. Panelists also pushed back on Spotify skip-button anxiety, making the case that better ads and more data transparency beat fear.
• Genius Sports CRO Josh Linforth lays out how athlete-tracking technology is reshaping athlete-led media, using the Chris Paul partnership to show how the same data players rely on can feed fans directly and reshape sponsorships around content like athlete-led podcasts.
• PRX named Chief Operating Officer Jason Saldanha its next president and CEO, effective October 15, succeeding Kerri Hoffman after more than a decade leading the organization, launching Radiotopia and moving over $200 million to independent creators.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.