Tip the Scales

25. Social Media Breakdown: A Step-By-Step Guide to TikTok for Attorneys | Taly Goody, Goody Law Group

Mar 22, 2023

35:57

Social media marketing has taken the personal injury industry by storm. The benefits of TikTok seem endless. It is perfect for humanizing a brand, reaching a large audience, creating an attorney referral network, and flexing those creative skills. Any smartphone user can access the platform and post content. But creating content that converts impressions to leads requires care and tact.

Taly Goody, Founder of the Goody Law Group, understands how to use social media correctly. She comes across as genuine and provides a ton of value. She has distilled the components needed to stand out into a replicable formula for success. She shares that recipe with us today.

Key takeaways:

Find what fits. Tap into what you already enjoy doing when looking for content themes to use regularly. These themes create familiarity, consistency, and provide a break from a steady stream of personal injury content. Avoid dances and trends that don't feel genuine.
Add value. Share motivational and educational tips from personal experience. Create content that resonates with your audience.
Keep it consistent. When posting content on TikTok, stick to a schedule that fits your workflow. Start with three or four posts a week and ramp up. To take off, posting once a day is recommended.

Links and Resources