In this insightful discussion, Jonathan Campbell shares his secrets for maximizing agent productivity while highlighting his unique recruiting approach. Jennifer Staats dives into the necessity of strong operational systems for growth, pinpointing key evaluation areas for planning. Brandon Doyle discusses content creation's role in audience engagement, while Kim Robert Schieldknecht reveals the benefits of independent brokerage models for personal branding. Together, they explore strategies to tackle 2025's challenges in real estate with innovative teamwork and goal-setting.
Jonathan Campbell emphasizes the necessity of breaking broad goals into actionable bi-weekly milestones for consistent success in real estate.
Jennifer Statz highlights the importance of operational support for agents overwhelmed by their responsibilities, promoting delegation for growth and work-life balance.
Brandon Doyle reflects on transitioning to a streamlined operation focused on personal productivity and client relationships, underscoring the flexibility of success paths in real estate.
Deep dives
Jonathan Campbell's Insights on Goal Setting
Jonathan Campbell, CEO of the John Campbell Team, emphasizes the significance of adaptability in the ever-changing real estate market. He shares that his agents are achieving impressive results, averaging 45 to 50 deals per year, by focusing on goal setting and execution. Campbell discusses strategies like breaking down broad goals into actionable milestones that can be tracked bi-weekly, ensuring that both individual and team objectives are consistently met. His experience has taught him the importance of shifting tactics to align with market demands, showcasing that success is often a product of strategic planning and persistence.
Jennifer Statz on the Importance of Operations
Jennifer Statz, a seasoned operations expert, highlights two main categories of agents who often overlook the importance of a solid operational framework. She identifies successful but overwhelmed agents who struggle with burnout and those new to the business, unsure of how to implement effective systems. Statz argues that many agents miss out on leveraging operational support, which could alleviate stress and promote growth by allowing them to focus on client relations. By developing replicable processes and embracing delegation, agents can enhance productivity while preserving their work-life balance.
Brandon Doyle's Journey with Team Dynamics
Brandon Doyle shares his experience of transitioning from a team structure back to a more streamlined operation that emphasizes personal productivity and client relationships. He explains the challenges faced in managing multiple agents and the financial implications of scaling his team, ultimately deciding to focus on what worked best for him and his father-son team. Doyle underscores the value of building strong personal connections with clients, allowing for a more intimate approach to real estate transactions. Through this journey, he reflects on the flexibility of the industry, asserting that there is no singular path to success, as each agent's goals and strategies may differ.
Kim Shieldneck's Move to Independence
Kim Shieldneck discusses his strategic shift from managing a franchise to operating an independent brokerage, Transaction Alliance, focusing on maximizing commission for his agents. He believes that branding is less critical to consumers than the value agents provide through their services and personal branding. By eliminating unnecessary overhead costs associated with traditional office spaces, Shieldneck has created a profitable model that allows agents to thrive independently. His approach prioritizes agent autonomy while maintaining full-service support, illustrating a progressive direction for real estate teams and brokerages.
Key Takeaways for Future Planning
As the episode concludes, the participants reflect on the insights shared and the significance of setting granular goals for the upcoming year. They express the importance of adaptability within the real estate market, highlighting that both strategy and execution are essential for achieving success. Each guest encourages continual learning, emphasizing that regardless of the chosen business model, understanding operations, embracing technology, and fostering relationships are crucial for sustained growth. This collective wisdom serves as guidance for agents looking to navigate the competitive landscape of real estate in 2025.
Meet and learn from four of your fellow Real Estate Team OS listeners who share 2024 wins and 2025 game plans with you.
Each person shares what's ahead in 2025, the state of their real estate business today, and what they've learned and implemented from guests on the show.
A few themes in this special year-end episode: - People power (and supporting systems) - Content creation (and audience attraction) - Mortgage partners (and client experience)
Listen to Ep 050 of Real Estate Team OS with:
Jonathan Campbell CEO and Owner of Jon Campbell Team brokered by REAL in Bethlehem, Pennsylvania - Why market conditions weren't his biggest challenge in starting his real estate career in 2007 - What makes his team's productivity (45-50 transactions per agent per year) possible - How he runs his agent recruiting conversations to find likable and coachable people - How they set granular, bi-weekly goals for the year ahead - https://www.instagram.com/jsooup/ - https://www.instagram.com/joncampbellteam
Jennifer Staats Owner of Staats Solutions and Director of Ops with Digital Maverick and ez Home Search - How she discovered real estate operations as a passion and skill - Two categories of agents and teams who need a stronger focus on operations - Why the right systems (and/or people) are necessary for growth and scale - The main areas and activities she's evaluating as part of annual business planning - https://www.instagram.com/jennifertherealtor/
Brandon Doyle Realtor with Doyle Real Estate Team with RE/MAX Results in Maple Grove, MN - How The Customer Experience Podcast and Chief Evangelist led him to Real Estate Team OS - Why they doubled back into a father-and-son real estate team after growing agent count - Learning from more people in a real estate team than the CEO and team leader - How his YouTube channel on smart home technology helps his real estate business - https://linktr.ee/brandondoylemn
Kim Robert Schieldknecht Broker/Owner of Transaction Alliance, an independent brokerage in Cincinnati, OH - Things to look for, expect, and value in a mortgage partner - Why real estate franchise and brokerage brands aren't as important as personal agent brands - Why Real Estate Team OS is "the best show in the real estate business" (and what else he's watching) - The brokerage model that's led to start-up costs being covered and profitability in the first year - https://jointransactionalliance.com/
Make Real Estate Team OS part of your 2025 game plan! Get instant access to seven subscriber-only episodes and email-exclusive insights every week: https://realestateteamos.com/subscribe
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