The Advanced Selling Podcast Making Sales Skills Obsolete: The Power of Digital Assets
Dec 12, 2024
Discover a groundbreaking approach to sales that shifts focus from traditional skills to digital assets. Learn how pre-recorded videos can build trust with prospects before the first call, easing the pressure on salespeople. This innovative strategy addresses changing buyer behaviors and boosts business results. Consider making a bold move in your business to reinvent the way you sell!
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Use Digital Assets Upfront
- Use digital assets at the top of the sales funnel, before or after the first call.
- This changes the buyer-seller dynamic and reduces your burden.
Pre-recorded Video Example
- Bill Caskey shared a story about using a pre-recorded video to introduce himself and his philosophy to a prospect.
- This allowed the prospect to get to know him before their first call.
Digital Assets for Introduction
- Use digital assets like videos to introduce yourself and your services to prospects.
- This can be done before the first call, especially for cold outreach.
