How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

104: Managing Multiple Product Teams

Nov 15, 2023

Learn from experienced product manager John Yurcisin and product management expert Leslie Grandy as they discuss managing multiple product teams. They talk about unifying teams through shared strategy, the unique challenges of managing and leading product teams, stakeholder management, strategies for organizational structures, and managing external product teams. They also touch on the Elevate program for product managers and how to stay informed and relevant as a product manager.

53:13

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Episode guests

John Yurcisin

Leslie Grandy

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Episode notes

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Quick takeaways

Continuous discovery is crucial in managing multiple product teams by staying informed about industry trends and customer needs.

Harmonizing the culture across multiple product teams is essential for effective management.

Creating an environment that allows each product manager to grow and providing sufficient support and opportunities for development is vital in managing multiple product teams.

Deep dives

The Importance of Continuous Discovery in Managing Multiple Product Teams

Continuous discovery is crucial in managing multiple product teams. It should be a shared responsibility among team members to stay informed about industry trends and customer needs. This can be done through continuous customer interactions, competitive analysis, and staying updated with industry blogs and thought leaders. The goal is to have everyone understand the shared strategy and align their work towards the same outcomes.

Introduction

3min

Managing Multiple Product Teams at Best Buy

17min

Creating a Center for Product Managers

6min

Elevate Program and Customer Centric Product Innovation Workshop

5min

Continuous Discovery: A Shared Responsibility

6min

Different Approaches to Organizing Product Management Teams

7min

Managing Challenges and Building a Supportive Culture

9min

Learn from two Executives in Residence in The Product Management Center’s Elevate program (https://elevate.info.foster.uw.edu/) as they share stories and lessons from managing multiple product teams.

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome John Yurcisin (Change.org) and Leslie Grandy to talk about managing multiple product teams.Managing multiple product teams requires skillful coordination and guidance, aligning efforts toward shared goals. It involves constant communication, task management, and ensuring each team aligns with the broader objectives. It's akin to conducting an orchestra, harmonizing diverse efforts toward a unified outcome. Mastering this skill empowers PMs to navigate complexities and maintain a cohesive vision across projects, ensuring success in product development and delivery.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

00:00 Intro
04:01 Managing Multiple Teams
06:25 Unifying Teams through Shared Strategy
08:33 What is Unique About Managing and Leading Product Teams?
09:45 Challenges in Managing Multiple Teams
14:29 Stakeholder Management
21:58 What Is It Like To Manage Multiple Product Teams Daily
25:40 Elevate: Workshop for Product Managers
28:52 How Product Managers Stay Informed and Relevant
36:33 Strategies for Organizational Structures
39:51 Managing External Product Teams
44:06 Overcoming Daily Challenges in Managing Multiple Product Teams
49:05 Final Thoughts

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How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

104: Managing Multiple Product Teams

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Continuous Discovery in Managing Multiple Product Teams

Creating a Unified Culture for Multiple Product Teams

Empowering Product Managers in Multiple Product Teams

Addressing Obstacles in Managing Multiple Product Teams

Value of Elevate Program for Product Managers

Remember Everything You Learn from Podcasts