17min chapter

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

104: Managing Multiple Product Teams

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

CHAPTER

Managing Multiple Product Teams at Best Buy

In this chapter, the speakers discuss the challenges they faced while managing multiple product teams at Best Buy. They talk about the dilemma of whether the mobile app should mirror the web experience or diverge to create a useful tool for in-store shopping. They explain that unifying the user experience would have required unifying in-store systems that were completely separate and not under their control, making it difficult to provide a seamless customer experience.

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