Maserati's Struggles and Future Implications

Maserati is experiencing significant challenges, with global sales plunging over 50% in the first half of the year compared to the previous year, resulting in an adjusted operating loss of 82 million euros. This downturn is largely attributed to the discontinuation of several key models, including the Ghibli and Levante, causing Stellantis to scrutinize the brand's future. Stellantis's CFO has indicated that the brand's persistent losses could lead to its shutdown if profitability does not improve, highlighting the competitive pressures within the luxury automotive market. The current product lineup, now limited to a few models, may not adequately appeal to consumers or support a sustainable business model moving forward.