EP 275: There are many ways to grow your agency with Drew McLellan

As we celebrate the most anticipated New Year’s Day in any of our lifetimes, we also find ourselves planning, goal settings, and making resolutions for the new year. Whenever I ask an agency owner what goals they’ve set for their shop, without exception, the first goal (and often the only goal) they can come up with is a revenue goal. I absolutely want you to set revenue goals for this year but you shouldn’t limit your thinking to that one metric. There are other growth goals that are as important, if not more so, than what your gross revenue is for the year. One of the fallacies that plagues agencies is that the only way to have a successful year is to get bigger (gross billings) but that’s a short-sighted and incorrect notion. There are many ways you can build and expand your agency that have nothing to do with your revenue. And depending on your agency – several of them could be even more fruitful and put more money in your pocket.

In this solocast episode of Build A Better Agency, I’m going to walk you through ten metrics worthy of consideration as you think about your agency’s growth. I’m not suggesting you try to tackle them all, but two or three might be the right number to consider as you plan your way to a good dose of growth for 2021.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Reasonable expectations for AGI (Adjusted Gross Income) growth goals in 2021
• The right way to think about growing your team
• How to think about client growth in a different way
• How certain employees block growth
• The power of focused goals
• The growth potential in specialization
• How a gorilla client impacts your ability to grow
• Taking care of the clients who got you this far
• The powerful satisfaction metric that can impede or fuel growth
• Why you need to take some time to think about your life goals, and not just your agency goals, and an AMI mini course to get you started