Tommie Powers, a digital advertising pioneer with over 17 years in the industry and the "OG" of YouTube ads, shares powerful insights. He emphasizes that financial freedom is crucial for pursuing one’s purpose. The conversation dives into creating an engaging buying experience and the transformative role of video advertising in marketing. Tommie explains the 4C framework—Conversion, Conversation, Creative, Campaign—and highlights the potential of AI to enhance advertising effectiveness without compromising quality.
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insights INSIGHT
Financial Freedom & Purpose
Pursuing your purpose without financial stability can be challenging.
True financial freedom allows you to pursue your purpose effectively.
volunteer_activism ADVICE
Passion vs. Value
Combine passion with value, knowledge, and problem-solving.
Don't just pursue passion, solve real problems for people.
insights INSIGHT
Video Advertising Growth
Digital video ad spending is rapidly increasing due to rising video consumption.
Focus on video advertising because that's where people's attention is.
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The Freedom Journal is a structured journal that guides users over a 12-week period to set and achieve their goals. It emphasizes the importance of discipline and consistency in achieving freedom and success. The journal provides a systematic approach to goal setting and tracking progress.
The Common Path to Uncommon Success
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John Lee Dumas
Rich Dad Poor Dad
What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not
C.P.A. Sharon L. Lechter
Robert Kiyosaki
The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].
Tommie Powers is digital advertising trailblazer with over 17 years experience and well known in the digital marketing industry as the "OG" of YouTube ads.
Top 3 Value Bombs
1. Success is pursuing your purpose, but if you don’t have money, it is challenging to do that. In order to pursue your purpose , you have to have financial freedom.
2. If you don’t create a buying experience for people, you will have a hard time selling.
3. Build with AI agents to accelerate execution without losing the quality. Don’t use AI to make an output for you but use it to enhance your capability to create the output.
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Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details
Entrepreneurs on Fire 
