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The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13
Jun 4, 2024
Obaid Durrani, an innovative B2B marketer with a proven track record of transforming marketing teams, shares his insights into influencer marketing and content creation. He unveils his eight-part 'Easy Mode' framework designed to help B2B companies develop their own media engines. The conversation touches on activating internal creators beyond marketing, the value of vanity metrics as feedback, and the importance of fostering a content-driven culture. Obaid emphasizes adaptability and collaboration in navigating today's challenging marketing landscape.
42:01
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Quick takeaways
- The 'Easy Mode' framework empowers B2B SaaS companies to build in-house media engines through a comprehensive eight-part process.
- Balancing internal creators and external influencers is vital for sustainable content marketing, fostering deeper audience connections and consistent output.
Deep dives
The Easy Mode Framework
The easy mode framework is an eight-part structure designed for B2B SaaS companies to develop in-house media engines. It includes key components like mindset, purpose, strategy, ideation, creation, distribution, performance, and iteration. The inception of this framework stemmed from the recognition that many marketers were struggling to adapt to evolving content marketing trends and needed a systematic approach to content creation. Successful implementation of the framework has led to significant growth for companies, such as Cognizum, which saw an increase in annual recurring revenue from 40 million to 60 million.
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Discover
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