Navigating Content Strategy and Performance Measurement

In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more!

Best Moments:

(01:47) The 8-part "Easy Mode" framework for enabling B2B companies to build in-house media engines

(07:52) Activating internal company creators beyond just the marketing team

(32:50) Vanity metrics are valuable and are the "first wave" of feedback

Guest Bio:

Obaid Durrani is an innovative B2B marketer who created a framework that propelled a marketing agency's growth by over 800%. He has worked with companies like Cognizant and HockeyStack to transform their marketing teams into scalable content engines.