🎙️ Customer-Centric Growth with Andy Halko: How to Understand Today’s Buyers and Scale Smarter

Customer-Centric Growth is no longer optional—it's the foundation of business success in an AI-first world. In this episode, Andy Halko, a 23-year marketing veteran and author of The Buyer-Centric Operating System, unpacks how companies can thrive by putting the customer at the center of every decision.

If you're trying to decode the minds of today's hyper-informed buyers, improve your startup strategy, or integrate AI in marketing, this episode gives you the tools and insights to get ahead. Andy breaks down why understanding buyer psychology is the most critical competitive edge for founders, marketers, and leaders—and how ignoring it can stall your growth.

You'll learn:

• Why old personas no longer work—and how AI-generated “twins” can fuel smarter decisions

• How companies like Apple use deep buyer insights to predict needs before customers even voice them

• What separates high-growth SaaS founders from the rest

• Why marketing clarity and leadership clarity matter more than ever in the noisy digital landscape

• How influence building—through public speaking, content, and community—can amplify your message and scale your business

Andy’s approach is built for founders and executives who want more than tactics—they want clarity, connection, and customer-obsessed execution. If you're looking to transform your go-to-market game through smarter, customer-centric strategies, this episode delivers the blueprint.

0:00 – Welcome & intro to Andy Halko
1:00 – Starting a marketing agency with tech + creative roots
2:00 – From personas to AI-generated “twins”
4:00 – Staying focused vs. missing innovation
6:00 – Anticipating customer needs like Apple
8:00 – The new hyper-informed buyer & marketing impact
10:00 – What top SaaS founders do differently
12:00 – Why clarity matters in leadership and messaging
14:00 – What clients look for when working with Andy
15:00 – Final takeaways and how to connect

Customer-Centric Growth, Buyer Psychology, Hyper-Informed Buyer, AI in Marketing, Startup Strategy, Marketing Clarity, Leadership Clarity, SaaS Founders, Influence Building

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