BiggerPockets Real Estate Podcast

How to Scale Your Real Estate Portfolio So You Build Wealth, NOT Burn Out

Sep 11, 2024

Join Kathy and Rich, co-authors of 'Scaling Smart,' as they share their journey from burnout to building a thriving real estate portfolio. They discuss the crucial distinction between growing and scaling, revealing how to find efficiency and balance. The duo emphasizes aligning business goals with personal values, strategic planning, and the power of delegation to create an organizational structure that fosters success. They highlight the importance of staying grounded in your motivations while navigating the challenges of real estate and maintaining personal fulfillment.

45:37

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Episode guests

Rich

Kathy

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Quick takeaways

Understanding the difference between growth and scaling is essential; scaling focuses on enhancing efficiency with minimal additional resources.

Aligning the business model with personal goals and values is crucial to prevent burnout and ensure sustainable business practices.

Deep dives

Understanding Growth vs. Scaling

There is a significant distinction between growing and scaling a business, particularly in the context of real estate. Growth involves increasing resources such as money and personnel to expand a business, whereas scaling refers to enhancing efficiency so that growth can occur with minimal additional resources. For instance, giving a talk to a small audience represents growth, while hosting a webinar for a larger group exemplifies scaling. The experts emphasize that focusing on efficiency and leveraging one's strengths is crucial for sustainable growth.

Check Ego, Stay Grounded

00:45

Embrace Systems for Sustainable Growth

01:09

Intro

2min

Growing vs. Scaling: The Smart Path to Success

8min

Aligning Business Goals with Personal Values

4min

Building an Efficient Real Estate Business through Team Management

5min

Strategic Planning for Real Estate Business Growth

2min

Scaling Real Estate Success

8min

Balancing Ambition and Personal Life in Real Estate

5min

Ego, Sustainable Growth, and the Importance of Vision in Real Estate

5min

Navigating Real Estate with Discipline

4min

Scale smarter with Kathy and Rich’s new book, Scaling Smart!

Own real estate? Feeling burnt out? Then you need to listen to this. You've wondered how to scale your real estate portfolio so you can make more money and finally reach financial freedom. And then, at some point, you realize you own rentals and are making money but have zero time. Now, you’re burnt out, wondering where that “financial freedom” went and how you can get back to it. But you’ve got an entire business riding on your back. You can’t stop, so what do you do? Don’t worry—we have the secret.

Kathy and Rich Fettke felt like this a decade ago. Kathy was so stressed that she had zero interest in growing her business any bigger than it was. It was already taking so much out of her, and the stress was only rising. She turned to her husband, Rich, to help coach her into a better position to scale the business instead of blindly growing it. Now, in 2024, Kathy and Rich have amassed a sizable real estate portfolio, run an investor-centered business, and are doing more in less time with less stress.

If you want what Kathy and Rich have, stick around and pick up their new book, Scaling Smart, where they teach you how to scale your business the right way, outsource to free up time, and STOP chasing “more” when it’s coming at the cost of your family or time freedom. Want to scale the right way and build a business, not burnout? Don’t miss this episode.

In This Episode We Cover:

How to scale your real estate portfolio (or real estate business) the right way

Why “growing” isn’t always the right move and could lead you to stress, burnout, and unhappiness

Making your first hire and how to design the perfect structure for your portfolio

Why you need to STOP doing the things you hate and get someone on your team who loves to do them instead

The two major hurdles most real estate investors face when scaling (and how to overcome them)

Knowing your “why” and how to have time freedom instead of mindlessly amassing wealth

And So Much More!

Links from the Show

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