Revolut Insider Ep. 7 Ready, Set, Launch: a blueprint for expanding into new markets
Jan 25, 2024
Ankit Khemka, a seasoned leader in growth expansion with extensive experience in launching new markets for a financial technology company, shares his insights on global business strategies. He discusses how Revolut has rapidly scaled since 2015, highlighting the importance of understanding local cultures and effective marketing. Ankit delves into recruiting the right talent, establishing clear employee visions, and adapting marketing techniques for early-stage companies. His journey through diverse geographies offers valuable lessons for anyone looking to expand their business.
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Global Living
- Ankit Khemka has lived and worked across various countries, including India, Mexico, Spain, the US, and the UK.
- When he moved from India to Mexico, he didn't know the language, people, or food but embraced the experience.
Revolut's Growth
- Revolut's initial growth (2015-2020) was primarily product-led, driven by word of mouth and organic adoption.
- Since 2021, strategic marketing investment has significantly accelerated Revolut's user base growth, from 15 million to 35 million.
Expansion Framework
- Establish clear frameworks and KPIs for expansion, outlining the stages from launch to maturity.
- This helps track progress, stay focused, and ensure sustainable growth.