AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Revolut Insider
Ep. 7 Ready, Set, Launch: a blueprint for expanding into new markets
Jan 25, 2024
Ankit Khemka, a seasoned leader in growth expansion with extensive experience in launching new markets for a financial technology company, shares his insights on global business strategies. He discusses how Revolut has rapidly scaled since 2015, highlighting the importance of understanding local cultures and effective marketing. Ankit delves into recruiting the right talent, establishing clear employee visions, and adapting marketing techniques for early-stage companies. His journey through diverse geographies offers valuable lessons for anyone looking to expand their business.
19:25
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- A systematic approach to market expansion, characterized by defined stages, is essential for sustainable growth and planning.
- Cultural understanding and localization are crucial for successfully navigating diverse markets and building effective relationships with teams.
Deep dives
Remarkable Growth Journey
Revolut has experienced significant growth since its inception, evolving from a product-led company to one that has embraced marketing strategies starting in 2021. The platform celebrated a leap from 15 million to 35 million customers in just a couple of years, showcasing its rapid expansion efforts. Key to this growth is the mindset of continual innovation, with team members continually venturing into new markets with every launch feeling like a fresh start. Recent expansions include notable launches in countries such as New Zealand and Brazil, which exemplify the company’s commitment to reaching a broader global audience.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode