10min chapter

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Ep. 7 Ready, Set, Launch: a blueprint for expanding into new markets

Revolut Insider

CHAPTER

Revolut's Growth and Global Expansion

This chapter chronicles Revolut's evolution over eight years, detailing its explosive growth and market strategy shifts from product-led to aggressive marketing. It underscores the significance of structured frameworks for entering new markets and the necessity of understanding local cultures to thrive globally. The discussion also reflects on the importance of learning from failures and establishing clear KPIs to guide successful international expansion.

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