713 Michael Fedele: Founder & CEO of Throne SPORT COFFEE

On today’s episode, Kara welcomes Michael Fedele, Founder and CEO of Throne SPORT COFFEE, a bold new player redefining the future of functional coffee. After helping take BODYARMOR from a $1M brand to over $1B in retail sales, Michael is back to disrupt another category—this time, merging performance, recovery, and caffeine in a way that’s never been done before.
Michael shares the story behind Throne SPORT COFFEE, how he teamed up with superstar Patrick Mahomes, and what it takes to build trust, scale a brand, and win shelf space in today’s crowded beverage landscape. From lessons learned at BODYARMOR to the rise of better-for-you drinks and building around athlete authenticity, this episode is packed with takeaways for entrepreneurs, brand builders, and anyone chasing big, bold ideas.
Don’t miss it!

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To learn more about Michael Fedele and Throne SPORT COFFEE:
https://www.linkedin.com/in/michaelfedele/
https://www.instagram.com/mfedele117
https://www.linkedin.com/company/throne-sport-coffee
https://www.instagram.com/sportcoffee
https://www.sportcoffee.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/713