Marc Binkley is the President of the Calgary Marketing Association, a hub for Alberta’s top marketing professionals to gather, connect, and broaden their horizons. With a rich background in B2B tech, SaaS, and more, he serves companies as a Fractional CMO through his firm Quatical. Passionate about market orientation and strategy, Marc is dedicated to elevating the marketing community to a global standard of excellence. He also hosts The Sleeping Barber Podcast, where he delves into pressing marketing topics and interviews leaders in the field.

In today’s competitive landscape, building a marketing organization that excels on a global scale requires innovative strategies and a deep commitment to community engagement. So, how can one leverage the power of community involvement and strategic thinking to elevate a professional association? And what would it mean to shift from traditional methodologies to more evidence-based practices in marketing?

Marc Binkley, an innovative marketing executive, delves into the essence of elevating the Calgary Marketing Association beyond a simple networking group to a beacon of world-class marketing. He reveals the five themes for achieving greatness and the unexpectedly simple shifts in perception that can catapult an organization to the forefront of its industry. With a unique perspective influenced by science and experience, Marc illustrates the power of market orientation and the pitfalls of benchmarking competition.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Marc Binkley, President of the Calgary Marketing Association, about shaping marketing communities and evidence-based strategies. Marc discusses the evolutionary growth of the Calgary Marketing Association, the key aspects of creating a world-class marketing association, and Quatical’s 595 rule and how it applies to capturing and building market demand.