The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Ep 460 - A Spending Freeze to Reset Finances: “Business or Pressure” with Allissa Haines
Sep 13, 2024
Allissa Haines, a practicing massage therapist and columnist for Massage & Bodywork magazine, dives into the concept of a spending freeze to help reset financial habits for small business owners. She discusses how this strategy encourages a focus on essential expenses and sheds light on common pitfalls, like excess massage linens, which can harm quality over time. Allissa provides practical tips for implementing a spending freeze and highlights the benefits of reevaluating financial disciplines in the massage industry.
12:45
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Quick takeaways
- Implementing a spending freeze in a massage business can help identify unnecessary expenses and promote intentional financial habits.
- Yo Massage combines therapeutic techniques with guided meditation, enriching the massage experience while emphasizing the mind-body connection.
Deep dives
Innovative Approach to Massage Therapy
Yo Massage introduces an integrated approach to massage by combining massage therapy with restorative stretching and guided meditation in small group settings. Their 25-hour online certification program, guided by a master trainer, provides massage therapists with the skills to become certified Yo Massage practitioners. This program not only enhances the physical aspects of practice but also focuses on the mind-body connection and trauma-informed techniques, enriching the overall therapeutic experience. By expanding traditional massage methodologies, practitioners can offer more comprehensive and beneficial services to their clients.
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