#111: Brian Littlefield - Jocko Fuel Formulator Announces Jocko Pre-Workout

Sep 14, 2023

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https://blog.priceplow.com/podcast/brian-littlefield-jocko-fuel-111

On September 7, 2023, Team PricePlow traveled northeast to Maine, to visit the offices of Jocko Fuel and Origin USA. Jocko Fuel was born out of Origin, who manufactures jiu-jitsu gis, boots, and other apparel in the USA, using American materials.

After touring the facility, we sat down with Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel. We came primarily to introduce the new Jocko Pre-Workout, but actually kicked it off by trying the new Blue Raspberry Jocko Go energy drinks, a Vitamin Shoppe exclusive.

In this long and incredible conversation, we first talk about the founding of Origin and the arrival of retired US Navy Seal Commander Jocko Willink, which led to the creation of Jocko Fuel. After introducing the new Jocko Pre-Workout formula (first released on PricePlow through this podcast), we discuss why Jocko Fuel only uses natural flavoring and sweeteners, avoiding sucralose, aspartame, and ace-K at all times.

The trio also discusses other products coming down the pipe, life lessons from jiu-jitsu, Brian’s background, products that are made in the USA, and some of the “tuition payments” they had to make as a growing brand.

This was an all-around incredible trip, one of our best podcasts ever, and we’re more than honored to be the team to disclose the Jocko Pre-Workout to the world.

Detailed show notes are below — you can listen on your favorite audio podcast app or watch on YouTube:

Watch on Video: Jocko’s Black Belt Formulator, Brian Littlefield

https://www.youtube.com/watch?v=g5HZb-Y1Z3k

Our Trip Recap to Maine, Visiting Jocko Fuel and Origin

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Detailed Show Notes with Brian Littlefield

(0:00) – Introductions and Go Energy Drinks
(14:00) – Jocko Fuel’s Branding
(20:30) – Jocko’s affiliation with Origin
(24:15) – Partnerships
(29:45) – New JOCKO GO flavors
(36:15) – The Jocko Pre-Workout
(41:00) – The philosophy behind JOCKO FUEL
(54:00) – The importance of good partnership alignment
(1:04:30) – Caffeine and sweeteners
(1:19:00) – Making “Life Bets”
(1:29:20) – Upcoming Product with the 3-Sweetener Trifecta
(1:31:30) – Hydrate, and Jocko Fuel’s Stance on Carbs
(1:33:30) – What is Brian? Brian’s Background in Supplements
(1:43:30) – The learning principles of jiu-jitsu
(1:48:00) – New Jocko Molk Protein Bags, Retail Exclusivity
(1:49:45) – Jocko Greens
(1:57:30) – The Behemoth that is Jocko and his Podcast
(2:01:00) – Will Jocko Fuel try Manufacturing in the USA again?
(2:08:45) – If only PricePlow were doing this in 2016…
(2:14:45) – We need more research data
(2:18:30) – Made in the USA?
(2:26:15) – Recap at the End

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