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Andrea Kitta, "The Kiss of Death: Contagion, Contamination, and Folklore" (Utah State UP, 2019)

Nov 8, 2025
Andrea Kitta, an Associate Professor of Folklore at East Carolina University, dives into the intricate world of disease as a social construct. She explores how folklore impacts health narratives, from the cultural implications of vampires and zombies to the stigma surrounding patient-zero stories. Kitta emphasizes the importance of storytelling in public health and critiques media portrayals, particularly regarding adolescent bullying linked to Slender Man. She also addresses the gendered stigma of the HPV vaccine and warns against the mockery of vernacular beliefs in public dialogues.
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INSIGHT

Stories Trump Facts In Health Choices

  • Andrea Kitta argues health decisions are shaped more by narratives than facts.
  • Stories and trust in the storyteller often outweigh raw data in influencing choices.
ADVICE

Train Clinicians To Tell Better Stories

  • Teach clinicians to tell coherent, empathetic stories to build patient trust.
  • Use narrative and small personal details to connect instead of relying solely on technical facts.
INSIGHT

Patient Zero Is A Folk Antihero

  • Patient zero is a culturally driven folk figure, not always a useful scientific target.
  • Seeking a person to blame comforts us but stigmatizes communities and misdirects response.
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