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Marketing Against The Grain
AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)
Aug 22, 2023
37:12
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Former Facebook data scientist and AI expert Rachel Woods joins the podcast to discuss AI use cases, setting up teams for AI adoption, and the importance of building a culture of AI adoption in businesses. They also explore the possibilities of AI and share resources for learning more about the potential of AI in business.
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Quick takeaways
- AI can automate customer support, sales, and marketing functions, reducing manual labor and cutting down on time spent on repetitive tasks.
- By embracing AI, businesses can free up time and resources, allowing employees to focus on higher value tasks and creative work.
Deep dives
Unlocking the Secrets of Building an AI-First Business
Building an AI-first business is easier than most people think. The key is to embrace the use of innovative AI tools. Companies should focus on use cases where AI can improve processes and tasks. AI can automate customer support, sales, and marketing functions, reducing manual labor and cutting down on time spent on repetitive tasks. AI can also summarize data from tickets, calls, and other sources, enabling more efficient workflows. An AI-first business should prioritize AI literacy and implementation, ensuring that teams have the skills to leverage AI tools effectively. Management of AI systems is crucial, requiring ongoing risk assessment, measurement, and monitoring. To kickstart the transformation, businesses can organize hackathons or dedicated sessions for employees to explore and experiment with AI tools.
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