
Breaking B2B - B2B Marketing & Demand Generation Podcast
#302 How Ahrefs Bootstrapped To $100M+ (CMO shares marketing secrets)
Jan 16, 2023
39:48
► Why Ahrefs decided to stay bootstrapped and not go for investment
✔ Tim Soulo Chief Marketing Officer and Product advisor at Ahrefs.
🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Between 2016 and 2020, Ahrefs’ revenue grew from $16 million to $88 million: The key steps taken to see such growth
👉 Marketing channels invested in
👉 Building out a marketing team
👉 How to win with SEO
👉 Building a content flywheel
👉 How to balance brand and demand growth (Ahrefs has 100s of thousands of followers on YT and socials) whilst hitting revenue targets?
TIM SOULO
★ LinkedIn: https://www.linkedin.com/in/andersoncat/
★ Web: https://ahrefs.com
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