#54: Dr. Joe Ross — The Four D's of Goal Setting

Today, I’m super pumped to bring you an interview on goal setting I did with the first person to ever introduce me to the concept of high performance at West Point, Dr. Joe Ross (Retired, US Army). Joe has a Ph.D. in Industrial and Organizational Psychology from Walden University and a Masters of Education in Psychology and Athletic Counseling from Springfield College.

Dr. Ross is also a 1995 West Point graduate, where he was a three-year letter winner and co-captain of the 1994 Army Football team. As an Infantry Officer, Joe led 144 soldiers from the 101st Airborne Division and deployed to Kosovo in 2001. The Secretary of the Army commended Joe’s unit for capturing two insurgents on the Central Intelligence Agency’s (CIA) top ten most wanted list and bringing the Serbian and Albanian leadership together to start a dialogue of reconciliation. Joe also managed all logistics for over 1,000 personnel, directed human resources for over 4,000 personnel, and helped write the Soldier’s Creed.

In 2009, Joe joined the Army Football coaching staff as the Special Teams and Fullback Coach, where he helped lead Army Football to the 2010 Armed Forces Bowl victory. At West Point, Joe also served as the Director of the Military Enhancement Program and was asked to collaborate on a Presidential committee to review and design procedures for wounded warriors in transition.

Joe is now the President and Co-Founder of HigherEchelon, Inc., an Organizational Performance consulting firm with offerings in leadership, technology, and engineering to both public and private sector clients. Joe has consulted with Fortune 100 companies, college and professional sports teams, top tier Universities, the Department of Veterans Affairs, and the Department of Defense. Joe led the creation of Higher Echelon’s flagship program, The Resilient and Adaptable Leader ©.