Outcomes Rocket Part 2: Conquer Launch Complexity: Strategies For Pharma Success with Keitel Suri, Vice President at Lumanity
Successful pharmaceutical launches depend on collaboration and visibility across stakeholders, ensuring alignment on goals, progress, and issues.
In the second part of this two-episode special, Keitel Suri, Vice President at Lumanity, discusses the Ignite platform, a launch readiness tool designed to streamline and accelerate pharmaceutical brand launches. He highlights the challenges of managing launches with numerous stakeholders and the need for real-time, global-to-local visibility, needs that Ignite addresses by providing multiple views, fostering collaboration, and prioritizing tasks. Keitel emphasizes the limitations of traditional methods like Excel spreadsheets, noting that dedicated tech solutions can offer more, and introduces new functionality within Ignite: pre-set launch templates based on years of experience, providing a starting point for rapid plan creation or plan validation. He further explains that launch success requires leaders to focus on key activities impacting marketing authorization and commercial launch, emphasizing a support ecosystem with training, service desk, and consulting.
Tune in and learn how to optimize your next pharma launch!