

i'm back on tiktok
5 snips Apr 25, 2024
Emma, a former TikTok detractor, discusses her return to the platform and the evolution of content creation. She shares challenges of online persona, navigating toxicity, cancel culture, and finding balance. Reflecting on growth, authenticity, and gratitude amidst social media pressures.
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Emma's TikTok Comeback Story
- Emma Chamberlain deleted TikTok two or three years ago, firmly believing she'd never return.
- Despite feeling hypocritical and embarrassed, she has decided to redownload and use TikTok again.
Emma's Early TikTok Experience
- Emma initially avoided TikTok because it evolved from Musically, which she found cringe.
- She eventually joined TikTok and made cringy dance videos before losing interest due to lack of creative inspiration.
Toxic TikTok Algorithm Effects
- Emma's TikTok feed became toxic, feeding negative content and beauty standards that harmed her mental health.
- She was also addicted to consuming short-form content, wasting excessive time scrolling.