

215. The New Media Landscape: Trust, Transparency, and Transformation
297 snips Jul 10, 2025
Join Richard Edelman, President and CEO of Edelman, as he shares crucial insights on building trust in a skeptical world. He emphasizes that actions speak louder than words—true credibility stems from practicing what you preach. The discussion dives into the evolving media landscape, where businesses emerge as the most trusted entities. Edelman also highlights the importance of empathy-driven leadership, advocating for proactive communication to foster genuine connections. His insights shed light on restoring trust amidst declining faith in traditional authorities.
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Evolution of Trust Dynamics
- Trust has become central to institutions over the last 25 years, especially amid the loss of belief in leaders.
- Trust has shifted from top-down to horizontal to local, with business now the most trusted institution.
Steps to Rebuild Trust
- To rebuild trust after a breach, acknowledge the issue and clearly communicate your path to fixing it.
- Decide on a course, act on it, and then communicate results to demonstrate follow-through.
Authentic CEO Communication
- CEOs should communicate through thoughtful, longer-form media that reveal their true selves, rather than solely focusing on personal branding.
- Authentic exposure in media helps build credibility more than quick soundbites or memes.