Gym owner Tina Selix was burned out and on the verge of selling her business.

In an attempt to improve the business before the sale, she decided to hire a Two-Brain mentor. When things started to turn around, she saw daylight and was inspired to keep and grow the business. 

In July, she earned a spot on our Top 10 leaderboard with an average revenue per member (ARM) of $469. In this episode, she shares how she became a CEO who ensures her high-value clients get what they need every single day.

Tina pulls back the curtain and shares all her secrets so you can improve your business, too. You'll hear what she sells and for how much, how much space she has, how many staff members she has, and how she acquires high-value clients without a huge advertising budget.

You'll also get Tina's recommendations for first steps if you want to start improving your own ARM number.

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Gym Owners United

2:50 - Tina's story

5:29 - Higher-value offerings

8:48 - Pricing and systems

16:05 - Client acquisition and retention

26:36 - The first steps to increased ARM